Communications & Operations Director
Victoria’s role is multi-faceted, she is a communications specialist with a passion for PR and Marketing, holding over thirteen years experience both in-house and agency in America, United Kingdom and Hong Kong although with significant exposure in both APAC and European markets.
She is very creative, enthusiastic, pro-active and thrives at working under pressure. Holding an excellent professional record for creating and implementing successful public relations and marketing initatives, identifying lucrative opportunities, fostering relationships and securing partnerships.
Developing business strategy and expansion through; operations, recruitment, measuring brand performance and leading marketing projects including; direct mail, collateral, PR, advertising, promotions and online communications. This role requires a blend of strategic vision as well as strong hands-on practicality in planning and executing strategies to further elevate Carla & Company’s regional image and reputation.
She is a natural networker with an abundance of International connections from collaborating in previous roles with brands such as Tory Burch, Burberry, Sony Music, MTR, Hong Kong Tourist Board, MAC, The Ritz Carlton, Art Basel and The Walt Disney Company.